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Typical number of influencers activated by marketers on a program in the United States as of September 2024

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Source

Release date

October 2024

Region

United States

Survey time period

July to September 2024

Number of respondents

>200

Special properties

among enterprise marketers from agencies and brands activating with influencers

Supplementary notes

The source does not specify the survey type.

The source phrased the question as follows: "How many influencers do you typically activate on a program?"

Percentage points exceeding 100 are probably due to rounding.

Citation formats

Typical number of influencers activated by marketers on a program in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 23, 2024

During a survey concluded in September 2024, half of responding marketers working with influencers in the United States, around ** percent reported activating between *** and ** influencers on a program. Approximately ** percent said they activated over **. According to the same study, reach and engagement rate ranked among U.S. marketers' leading methods of measuring influencer marketing success.

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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