Percentage of influencer marketing budgets to be allocated to creator content's amplification in 2026 according to marketers in the United States as of July 2025
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Approximately ** percent of marketers surveyed in the United States in July 2025 said they would split their 2026 budget for influencer marketing in half between paid and organic amplification. Around ** percent reported investing exclusively in organic influencer posts, while ** percent planned to spend their influencer budget solely on paid amplification. About *** percent reported not amplifying creator content. According to the same study, over **** of responding U.S. marketers used artificial intelligence (AI) in influencer marketing for generating ideas and creative strategies.
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Linqia. (October 14, 2025). Percentage of influencer marketing budgets to be allocated to creator content's amplification in 2026 according to marketers in the United States as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/
Linqia. "Percentage of influencer marketing budgets to be allocated to creator content's amplification in 2026 according to marketers in the United States as of July 2025." Chart. October 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/
Linqia. (2025). Percentage of influencer marketing budgets to be allocated to creator content's amplification in 2026 according to marketers in the United States as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/
Linqia. "Percentage of Influencer Marketing Budgets to Be Allocated to Creator Content's Amplification in 2026 According to Marketers in The United States as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Oct 2025, /statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/
Linqia, Percentage of influencer marketing budgets to be allocated to creator content's amplification in 2026 according to marketers in the United States as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/ (last visited August 02, 2026)
Percentage of influencer marketing budgets to be allocated to creator content's amplification in 2026 according to marketers in the United States as of July 2025 [Graph], Linqia, October 14, 2025. [Online]. Available: /statistics/1609875/organic-vs-paid-amplification-influencer-marketing-united-states/
