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Influencer marketing in Italy

Statistics report on influencer marketing in Italy

This report has been compiled to provide statistical information about influencer marketing in Italy.

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Table of contents

Overview

5
  • Basic Statistic Global influencer marketing value 2015-2025
  • Premium Statistic Influencer marketing spending in Italy 2020-2023
  • Premium Statistic Development of Instagram posts made by Italian influencers with brands 2024
  • Premium Statistic Development of Instagram influencer marketing interactions in Italy 2024
  • Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2024

Doing business

7
  • Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2024
  • Premium Statistic Planned change in influencer marketing budgets in Italy 2024
  • Premium Statistic Top influencer marketing objectives in Italy 2024
  • Premium Statistic Average pay per post of influencers in Italy 2025, by platform
  • Premium Statistic Share of marketers who created an influencer marketing campaign Italy 2024
  • Premium Statistic Top sectors for influencer marketing in Italy 2024
  • Premium Statistic Top factors preventing the creation of influencer marketing campaigns in Italy 2024

Market leaders

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  • Premium Statistic Most popular Italian influencers on Instagram 2024
  • Premium Statistic Leading Italian TikTok creators 2024, by number of followers
  • Premium Statistic Leading YouTube channels in Italy 2026, by subscribers
  • Premium Statistic Highest-paid Italian influencers on Instagram 2024
  • Premium Statistic Highest-paid Italian fashion influencers on Instagram 2023
  • Premium Statistic Most popular Italian food influencers on Instagram 2024

Consumer insights

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  • Premium Statistic Leading social networks in Italy 2025, by reach
  • Premium Statistic Leading social media usage reasons in Italy 2025
  • Premium Forecast Most popular influencer genres in Italy 2025
  • Premium Statistic Instagram users who appreciated sponsored content in Italy 2024
  • Premium Statistic Instagram users who trusted the influencers they follow in Italy 2024
  • Premium Statistic Leading influencer types followed by consumers in Italy 2024
  • Premium Statistic Most appreciated influencer attributes according to Instagram users in Italy 2024
  • Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
  • Premium Statistic Share of consumers following virtual influencers in Italy 2023, by age group
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