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As of March 2026, TikTok creator and comedian Khabane Lame was the most followed content creator on the platform. Lame, who is based in Italy, reached  million followers. Influencer Charlie D'Amelio followed closely in second position with  million followers. Jimmy Donaldson, operating on YouTube as MrBeast, ranked third, with a total of million followers.

TikTok global users

Popular video-sharing platform TikTok has gained immense popularity globally. As of February 2025, TikTok had over one billion monthly active users, making it one of the most widely used social media platforms worldwide. Around ** percent of the total user base on TikTok were women, while approximately ** percent of the popular social video platform users were men. In addition, TikTok has become a go-to platform for young people. Most of TikTok's global user base consisted of younger age groups, with **** percent of TikTok's users being men aged between 25 to 34 years.

TikTok usage and audience

Since its launch in 2016, TikTok’s audience has increased significantly. As of October 2025, Indonesia and the United States were the countries with the largest TikTok audiences. Indonesia led with *** million users, followed by the United States with *** million users. The app has managed to catch users’ attention and keep its base entertained. So much so that, as of the second quarter of 2022, global users were spending around **** minutes daily on TikTok, making it the most engaging among social media apps. Additionally, TikTok has quickly become one of the most popular platforms across different app stores. In September 2022, the video app had almost ** million downloads on Google Play Store, making it the most downloaded app for Android users worldwide. In contrast, TikTok was the fifth most downloaded app on the Apple App Store, with over 10 million global users downloads.