Over ** percent of business-to-business (B2B) marketers surveyed in the United States planned to explore artificial intelligence (AI) and automation in 2023. Video marketing and influencer marketing were also among the strategies to be experimented, mentioned by ** and ** percent of the respondents, respectively.
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MarketingProfs. (June 5, 2023). New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1133006/new-b2b-marketing-tactics-channels-usage-plans/
MarketingProfs. "New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2023." Chart. June 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1133006/new-b2b-marketing-tactics-channels-usage-plans/
MarketingProfs. (2023). New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1133006/new-b2b-marketing-tactics-channels-usage-plans/
MarketingProfs. "New Marketing Tactics and Channels Planned to Be Explored According to B2b Companies in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2023, /statistics/1133006/new-b2b-marketing-tactics-channels-usage-plans/
MarketingProfs, New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1133006/new-b2b-marketing-tactics-channels-usage-plans/ (last visited July 24, 2026)
New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2023 [Graph], MarketingProfs, June 5, 2023. [Online]. Available: /statistics/1133006/new-b2b-marketing-tactics-channels-usage-plans/
