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Influencer marketing in Japan

Statistics report on influencer marketing in Japan

This report provides statistics about influencer marketing in Japan. Next to an overview of the Japanese advertising market, it presents key figures on social media marketing, influencer marketing, social media usage, and user attitudes and behavior regarding influencers.

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Table of contents

Overview

6
  • Premium Statistic Advertising spending in Japan 2015-2025
  • Premium Statistic Advertising expenses' share of GDP Japan 2015-2024
  • Premium Statistic Online advertising spending in Japan 2015-2025
  • Premium Statistic Online advertising expenses in Japan 2024, by type
  • Premium Statistic Expenses on social advertising in Japan 2018-2024
  • Premium Statistic Expenses on social advertising in Japan 2024, by ad category

Social media marketing

6
  • Premium Statistic Social media marketing market size in Japan 2022-2029
  • Premium Statistic Social media marketing market size in Japan 2024, by segment
  • Premium Statistic Social media advertising market size in Japan 2022-2029
  • Premium Statistic Support for social media account marketing market size in Japan 2022-2029
  • Premium Statistic Social media marketing campaign planning and consulting market size Japan 2022-2029
  • Premium Statistic Social media marketing analytics tools market size Japan 2022-2029

Influencer marketing

6
  • Premium Statistic Influencer marketing market size in Japan 2022-2029
  • Premium Statistic Influencer marketing market size in Japan 2024, by platform
  • Premium Statistic YouTube influencer marketing market size in Japan 2022-2029
  • Premium Statistic Instagram influencer marketing market size in Japan 2022-2029
  • Premium Statistic TikTok influencer marketing market size in Japan 2022-2029
  • Premium Statistic X influencer marketing market size in Japan 2022-2029

Social media usage

6
  • Premium Statistic Number of social media users Japan 2020-2029
  • Premium Statistic Social media platforms with the highest user activity in Japan Q2 2025
  • Premium Statistic Leading social networking services among Gen Z Japan 2024
  • Premium Statistic Main channels for online brand research Japan Q3 2024
  • Premium Statistic Most common types of social media used for brand research Japan Q3 2024
  • Premium Statistic Share of internet users who watch online videos Japan Q2 2025, by type

User attitudes and behavior regarding influencers

4
  • Premium Statistic Leading types of followed social media accounts Japan Q2 2025
  • Premium Statistic Effect of influencer PR posts on brand trust Japan 2024
  • Premium Statistic Effect of influencer PR posts on brand trust Japan 2024, by age group
  • Premium Statistic Importance of follower number for trust in influencer PR posts Japan 2024, by age
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