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Share of budgets spent on TikTok marketing according to marketers worldwide as of February 2025

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Source

Release date

February 2025

Region

Worldwide

Survey time period

as of February 2025

Number of respondents

397 respondents

Special properties

among marketing professionals

Supplementary notes

The source does not provide information about the survey date. The date provided is the publication date.

Citation formats

Share of budgets spent on TikTok marketing worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 4, 2025

During a global 2025 survey among marketers, nearly ** percent of respondents said they allocated more than ** percent of their marketing budget to TikTok. Nearly ** percent of respondents earmarked between ** and ** percent to TikTok, whereas ** percent did not designate a budget for the social media platform.

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