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Brands on social media

Statistics report about brands on social media

This report has been compiled to provide statistical information about brands on social media. It presents popular brands on selected social networks as well as social media adoption among leading global brands. It highlights user interaction as well as effective brand content and user sentiment regarding brand presence on online media.

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Table of contents

User interactions

8
  • Basic Statistic U.S. user interactions with brand content on social 2020, by platform
  • Premium Statistic U.S. publishers social media brand content and actions change 2019
  • Premium Statistic U.S. brand social media brand content and actions change 2019
  • Premium Statistic U.S. users who use social media to follow brands 2020
  • Basic Statistic U.S. social media activities 2019, by platform
  • Basic Statistic Leading U.S. media publishers on social media 2019, by video views
  • Basic Statistic Leading U.S. brands on social media 2020, by video engagement
  • Premium Statistic YoY U.S. brand video engagement growth on social 2020

Leading publishers and brands

13
  • Premium Statistic Engagement share of voice of U.S. brands 2019, by industry
  • Premium Statistic Leading U.S. publishers on social media 2020, by user engagement
  • Basic Statistic Leading U.S. brands on social media 2020, by video engagement
  • Premium Statistic Leading consumer electronics brands on social media in the U.S. 2019, by actions
  • Basic Statistic Leading retail brands on social media in the U.S. 2020, by actions
  • Basic Statistic Leading sports media companies on social media in the U.S. 2020, by actions
  • Premium Statistic Leading automotive brands on social media in the U.S. 2020, by actions
  • Premium Statistic Leading travel & leisure brands on social media in the U.S. 2019, by actions
  • Premium Statistic Leading restaurant brands on social media in the U.S. 2019, by actions
  • Premium Statistic Leading beauty brands on social media in the U.S. 2020, by actions
  • Basic Statistic Leading media publishing companies on social media in the U.S. 2020, by actions
  • Premium Statistic Leading U.S. celebrities on social media 2019, by cross-platform actions
  • Premium Statistic Distribution of social media actions for U.S. retail brands 2019, by vertical

Brand sentiment

6
  • Premium Statistic Top brands on social media worldwide 2019-2020, by social rank
  • Basic Statistic Leading U.S. brand buzz on social media 2019
  • Basic Statistic Leading U.S. apparel and footwear brand buzz on social media 2019
  • Basic Statistic Leading U.S. consumer electronics brand buzz on social media 2019
  • Basic Statistic Leading U.S. retail clothing brand buzz on social media 2019
  • Basic Statistic Leading U.S. hair and skin care brand buzz on social media 2019

Facebook

11
  • Premium Statistic Leading U.S. brands on Facebook 2020, by user engagement
  • Premium Statistic Facebook user engagement of leading U.S. and UK publishers 2023
  • Basic Statistic Most popular Facebook fan pages globally 2023
  • Premium Statistic Fan growth of the fastest-growing brands on Facebook 2021
  • Basic Statistic Facebook: number of followers of popular beauty brands 2021
  • Basic Statistic Facebook: number of fans of popular fashion brands 2021
  • Basic Statistic Average weekly Facebook brand posts 2024, by vertical
  • Premium Statistic Facebook brand post engagement 2024, by vertical
  • Premium Statistic Leading Facebook posts by brands in the U.S. 2020, by engagement
  • Basic Statistic Most popular Facebook videos published in 2019, by number of views
  • Basic Statistic Most engaging brand video format for Facebook posts 2020-2021, by account size

Twitter

7
  • Basic Statistic Leading U.S. brands on Twitter 2020, by user engagement
  • Basic Statistic Most visible brands on Twitter worldwide 2019
  • Premium Statistic Most-followed magazine brands on Twitter 2019
  • Basic Statistic Average daily Twitter brand posts 2017-2019
  • Basic Statistic Average weekly X/Twitter brand posts 2024, by vertical
  • Premium Statistic X/Twitter brand post engagement 2024, by vertical
  • Premium Statistic Global Twitter mentions of leading brands 2019, by type

Instagram

7
  • Premium Statistic Leading U.S. brands on Instagram 2020, by user engagement
  • Basic Statistic Instagram: most-followed beauty brands 2022
  • Premium Statistic Most-followed magazine brands on Instagram 2019
  • Premium Statistic Instagram: share of video and image posts 2019
  • Premium Statistic Instagram brand post engagement 2024, by vertical
  • Basic Statistic Average weekly Instagram brand posts 2024, by vertical
  • Premium Statistic Instagram post engagement rate 2017-2020, by post type
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