Nearly **** (** percent) of marketers surveyed in the United States in July 2025 reported plans to partner directly with an influencer marketing agency to manage their influencer marketing programs in 2026. Around ** percent said they intended to do it in-house with a third-party influencer marketing software. According to the same study, over **** of responding U.S. marketers used artificial intelligence (AI) in influencer marketing for generating ideas and creative strategies.
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Linqia. (October 14, 2025). Leading ways marketers planned to manage influencer marketing programs in 2026 in the United States as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1092599/influencer-marketing-program-management-usa/
Linqia. "Leading ways marketers planned to manage influencer marketing programs in 2026 in the United States as of July 2025." Chart. October 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1092599/influencer-marketing-program-management-usa/
Linqia. (2025). Leading ways marketers planned to manage influencer marketing programs in 2026 in the United States as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1092599/influencer-marketing-program-management-usa/
Linqia. "Leading Ways Marketers Planned to Manage Influencer Marketing Programs in 2026 in The United States as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Oct 2025, /statistics/1092599/influencer-marketing-program-management-usa/
Linqia, Leading ways marketers planned to manage influencer marketing programs in 2026 in the United States as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/1092599/influencer-marketing-program-management-usa/ (last visited July 21, 2026)
Leading ways marketers planned to manage influencer marketing programs in 2026 in the United States as of July 2025 [Graph], Linqia, October 14, 2025. [Online]. Available: /statistics/1092599/influencer-marketing-program-management-usa/
