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Leading methods of measuring influencer marketing success among marketers in the United States as of July 2025

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Sources

Release date

October 2025

Region

United States

Survey time period

July 2025

Number of respondents

>200

Special properties

among enterprise marketers

Method of interview

Email survey

Supplementary notes

Up to three answers were possible.

Citation formats

Top influencer marketing success measuring methods among marketers in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 10, 2026

In a 2025 survey of enterprise marketers in the United States, approximately ** percent of respondents included engagement rate (ER) among their top three measures of success for their influencer marketing programs. Reach/cost per mille (CPM) and traffic (CTR) followed, mentioned by ** and ** percent of participants, respectively. According to the same study, over **** of responding U.S. marketers used artificial intelligence (AI) in influencer marketing for generating ideas and creative strategies. 

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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