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Social media marketing in the United States

Statistics report on social media marketing in the United States

This report has been compiled to provide statistical information about social media marketing in the United States. It consists of general information about the financial figures at play in the U.S. market for digital and social media, as well as insights on creators in the industry and consumer attitudes. The report also includes a chapter on the usage of artificial intelligence (AI) in the social media marketing world.

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Table of contents

Overview

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  • Premium Forecast Social media advertising spending in the United States 2017-2031
  • Premium Forecast Social media advertising spending growth in the United States 2018-2031
  • Premium Forecast ARPU in the social media advertising segment in the United States 2017-2031
  • Premium Statistic Video share of social ad spend in the U.S. 2022-2026

Creator insights

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  • Premium Statistic Sponsored content spending on social media in the U.S. 2021-2025
  • Premium Statistic Growth of sponsored content on social media expenditure in the U.S. 2021-2025
  • Premium Statistic Influencer marketing expenditure in the U.S. 2021-2027
  • Basic Statistic Highest-grossing content monetization method among U.S. social creators 2021-2024
  • Basic Statistic Content monetization revenue growth among creators in the U.S. 2024, by stream
  • Premium Statistic Influencer marketing effectiveness in the U.S. 2024, by consumer age group

Marketer insights

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  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Most used social media platforms among B2B marketers in the U.S. and UK 2025
  • Premium Statistic Top channels for brands' marketing targets according to marketers in the U.S. 2024
  • Premium Statistic Share of digital in media budgets in the U.S. 2026, by format
  • Premium Statistic Share of marketing budgets allocated to social media marketing in the U.S. 2021-2031
  • Premium Statistic Share of marketing budgets devoted to socials in the U.S. 2026, by economic sector
  • Premium Statistic Ways of combating diminishing returns in social media advertising in the U.S. 2025
  • Premium Statistic Reasons for diminishing returns in social media advertising in the U.S. 2025

Consumer insights

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  • Premium Statistic Social media ad reach in the United States 2025, by platform
  • Premium Statistic Social media ad reach in the United States 2025, by platform & gender
  • Premium Statistic U.S. leading social media usage reasons 2025
  • Premium Forecast Most common social media activities in the U.S. 2025
  • Premium Statistic Most-used social media channels for brand interaction in the U.S. 2025
  • Premium Statistic Most used social media channels among Gen Z for brand interaction in the U.S. 2024
  • Premium Statistic Main reasons for consumers to follow brands on social media in the U.S. 2024
  • Premium Statistic TV, social media, and website ads' impact on purchase in the U.S. 2024, by generation
  • Premium Statistic Most liked features of in-app & social media ads in the U.S. 2024
  • Premium Statistic Consumer preferences for brand posts on social media in the U.S. 2024
  • Premium Statistic Social media users' expected brand response U.S 2024

Artificial intelligence use

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  • Premium Statistic Leading uses of GenAI for content tasks among marketers in the U.S. 2024
  • Premium Statistic Common application of AI for written content among marketers in the U.S. 2024
  • Premium Statistic Share of B2B tech marketers always using AI for content creation worldwide 2024-2025
  • Premium Statistic Top tasks advertisers think will have the biggest impact from AI in the U.S. 2023
  • Premium Statistic Top GenAI benefits for social media marketing according to marketers worldwide 2024
  • Premium Statistic Media preferences of consumers and advertisers using GenAI ads in the U.S. 2024
  • Premium Statistic Consumer support to brands using AI for selected activities in the U.S. 2024
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
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