* 704 refers to the total number of responding marketers, of which 55 percent were millennials and 10 percent were Gen Zers, according to the source.
The question was phrased by the source as follows: "What skills are you most interested in developing/sharpening to advance in content marketing? (Select top three.)"
Citation formats
Top skills Gen Z & millennial content marketers wanted to develop in the U.S. 2024
During a May 2024 survey in the United States, approximately 48 percent of responding millennial marketers reported interest in developing leadership and management skills to advance in content marketing. Among Gen Z respondents, 45 percent said they were interested in sharpening their work with new technologies.
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Content Marketing Institute. (September 17, 2024). Leading skills Gen Z and millennial marketers were interested in developing to advance in content marketing in the United States as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1499290/skills-content-marketers-generation-united-states/
Content Marketing Institute. "Leading skills Gen Z and millennial marketers were interested in developing to advance in content marketing in the United States as of May 2024." Chart. September 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1499290/skills-content-marketers-generation-united-states/
Content Marketing Institute. (2024). Leading skills Gen Z and millennial marketers were interested in developing to advance in content marketing in the United States as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1499290/skills-content-marketers-generation-united-states/
Content Marketing Institute. "Leading Skills Gen Z and Millennial Marketers Were Interested in Developing to Advance in Content Marketing in The United States as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2024, /statistics/1499290/skills-content-marketers-generation-united-states/
Content Marketing Institute, Leading skills Gen Z and millennial marketers were interested in developing to advance in content marketing in the United States as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1499290/skills-content-marketers-generation-united-states/ (last visited July 25, 2026)
Leading skills Gen Z and millennial marketers were interested in developing to advance in content marketing in the United States as of May 2024 [Graph], Content Marketing Institute, September 17, 2024. [Online]. Available: /statistics/1499290/skills-content-marketers-generation-united-states/
