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Change in marketing spending according to chief marketing officers (CMOs) in the United States from February 2012 to January 2027

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Sources

In cooperation with
Release date

March 2026

Region

United States

Survey time period

February 2012 to January 2026

Number of respondents

281**

Special properties

among marketing leaders from for-profit companies

Supplementary notes

* Forecast.

** Number of respondents in the 2026 survey.

Data preceding 2021 retrieved from earlier releases.

The source does not specify the type of the survey.

Citation formats

Expected change in marketing spending according to CMOs in the U.S. 2012-2027

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 15, 2026

During an early 2026 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, their marketing spending increased by *** percent during the 12 months preceding the study. Respondents also expected the expenditure to grow by *** percent in the following 12 months.

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Topics

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