ÌÇÐÄÆƽâ°æ

Leading future-predicting inputs used by chief marketing officers (CMOs) worldwide as of July 2024

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2024

Region

Worldwide

Survey time period

as of July 31, 2024

Number of respondents

<950

Supplementary notes

The source does not specify the survey type or the survey period. The date provided is the release date.

Citation formats

Leading future-predicting inputs used by CMOs worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2024

During a global survey among chief marketing officers (CMOs) published in July 2024, almost (or ** percent) included investing in data analytics and insights to help inform their creatives among the leading future-predicting inputs. Artificial intelligence (AI) and machine learning (ML) to predict changes in customer behaviors ranked second, mentioned by ** percent, while social listening to proactively identify shifts in sentiment and behavior rounded up the top three, cited by ** percent of respondents. According to the same study, nearly of CMOs worldwide thought generative artificial intelligence (GenAI) will never replace human imagination.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " The role of chief marketing officers (CMOs) in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you The role of chief marketing officers (CMOs) in the United States

Global & regional overview

8

U.S. CMOs profile

5

Perception of CMOs' role

7

Budget administration

8

Challenges

4

Spotlight: CMOs & A.I.

5

Spotlight: B2B CMOs

5

Further Content: You might find this interesting as well

Topics

The role of CMOs in the U.S.Advertising in the United StatesPublic relations in the United StatesInclusion and diversity in advertising and marketing in the United StatesMarketing personalization in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.