In 2026, almost of chief executive officers (CEOs) surveyed in the United States included driving sales and growing market shares among the top five problems they wanted marketing to help them solve. Improving their brand/reputation and creating new customers, retaining existing customers, and/or driving revenue growth followed, each mentioned by over **** of respondents.
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Boathouse Group. (April 28, 2026). Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of January 2026 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1452278/problems-ceo-help-marketing-united-states/
Boathouse Group. "Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of January 2026." Chart. April 28, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1452278/problems-ceo-help-marketing-united-states/
Boathouse Group. (2026). Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of January 2026. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1452278/problems-ceo-help-marketing-united-states/
Boathouse Group. "Leading Problems Chief Executive Officers (Ceos) Wanted Marketing to Help Them Solve in The United States as of January 2026." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Apr 2026, /statistics/1452278/problems-ceo-help-marketing-united-states/
Boathouse Group, Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of January 2026 ÌÇÐÄÆÆ½â°æ, /statistics/1452278/problems-ceo-help-marketing-united-states/ (last visited July 21, 2026)
Leading problems chief executive officers (CEOs) wanted marketing to help them solve in the United States as of January 2026 [Graph], Boathouse Group, April 28, 2026. [Online]. Available: /statistics/1452278/problems-ceo-help-marketing-united-states/