A. Guttmann
Research Lead covering media
Mobile advertising and marketing in the U.S. - statistics & facts
Mobile devices have become essential tools for communication, news, and entertainment. As mobile has overtaken desktop as the primary means of internet access in many parts of the world and the number of smartphone users keeps growing every day, it is no surprise that companies are vividly embracing this mobile revolution for marketing purposes. In 2023, the global mobile marketing market size was estimated at around 362 billion U.S. dollars, and by 2024, this figure is expected to exceed 400 billion. Mobile ad spend is increasing by double-digit rates each year, and nowhere is this leveraging of mobile technology for promotion more visible than in the United States, the leading mobile ad market in the world.
