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Most important strategies to meet business goals according to chief marketing officers (CMOs) worldwide as of October 2025

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Sources

Release date

February 2026

Region

Worldwide

Survey time period

October 2025

Number of respondents

1,950 respondents

Special properties

among CMOs at B2C and B2B organizations in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, Spain, the United Kingdom, and the United States

Supplementary notes

The source does not specify the survey type.

Multiple answers were possible.

Citation formats

Most important strategies to meet business goals according to CMOs worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 6, 2026

During an October 2025 survey of chief marketing officers (CMOs) across 14 countries, around **** of the respondents included investing in artificial intelligence (AI) to launch new products and services among their most important strategies to meet business goals. Increasing the investment in digital customer experience (CX) and AI adoption to increase marketing efficiency followed, each cited by ** percent of participating CMOs.

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Statistics on " The role of chief marketing officers (CMOs) in the United States "

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Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
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