Marketing function's leading primary roles in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
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Next 12 months
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During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, around ** percent of respondents listed delivering business growth as one of the primary roles of marketing function over the next 12 months. The share of respondents who listed the same for the previous 12 months stood at ** percent.
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Dentsu. (October 13, 2023). Marketing function's leading primary roles in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1427072/primary-roles-of-marketing-functions-cmos-canada-us/
Dentsu. "Marketing function's leading primary roles in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023." Chart. October 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1427072/primary-roles-of-marketing-functions-cmos-canada-us/
Dentsu. (2023). Marketing function's leading primary roles in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1427072/primary-roles-of-marketing-functions-cmos-canada-us/
Dentsu. "Marketing Function's Leading Primary Roles in The Previous and following 12 Months According to Chief Marketing Officers (Cmos) in Canada and The United States as of August 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Oct 2023, /statistics/1427072/primary-roles-of-marketing-functions-cmos-canada-us/
Dentsu, Marketing function's leading primary roles in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 ÌÇÐÄÆƽâ°æ, /statistics/1427072/primary-roles-of-marketing-functions-cmos-canada-us/ (last visited July 29, 2026)
Marketing function's leading primary roles in the previous and following 12 months according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph], Dentsu, October 13, 2023. [Online]. Available: /statistics/1427072/primary-roles-of-marketing-functions-cmos-canada-us/
