Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024
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Share of respondents
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As of May 2024, approximately ** percent of chief marketing officers (CMOs) surveyed across North America and Northern and Western Europe included chief financial officers (CFOs) among the individuals or groups most skeptical of marketing's value at their companies. Chief executive officers (CEOs) or their equivalents followed closely, mentioned by ** percent of respondents. Around ** percent of the responding CMOs selected people employed at marketing functions.
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Gartner. (September 17, 2024). Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1498522/skepticism-marketing-companies/
Gartner. "Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024." Chart. September 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1498522/skepticism-marketing-companies/
Gartner. (2024). Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1498522/skepticism-marketing-companies/
Gartner. "Individuals or Groups Most Skeptical of Marketing's Value at Their Companies According to Chief Marketing Officers (Cmos) in North America and Northern and Western Europe as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2024, /statistics/1498522/skepticism-marketing-companies/
Gartner, Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1498522/skepticism-marketing-companies/ (last visited July 25, 2026)
Individuals or groups most skeptical of marketing's value at their companies according to chief marketing officers (CMOs) in North America and Northern and Western Europe as of May 2024 [Graph], Gartner, September 17, 2024. [Online]. Available: /statistics/1498522/skepticism-marketing-companies/
