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Traditional advertising and marketing spending worldwide from 2022 to 2025 (in billion U.S. dollars)

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Sources

Release date

February 2026

Region

Worldwide

Survey time period

2022 to 2025

Supplementary notes

* ÌÇÐÄÆƽâ°æ calculated the figure based on the source's data.

Data preceding 2025 comes from an earlier release.

Citation formats

Traditional advertising and marketing spending worldwide 2022-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 25, 2026

In 2025, traditional advertising and marketing spending worldwide reached nearly *** billion U.S. dollars, up from little more than *** billion dollars a year earlier. Projections indicated that online and offline advertising and marketing combined global revenues would exceed *** trillion dollars in 2026.

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