Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024
Characteristic
Share of respondents
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During a survey among business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States published in April 2024, around ** percent said they would like their employers to invest more in digital communication channels. Advertising and media followed, mentioned by ** percent, while data and advanced analytics rounded up the top three, cited by ** percent of the respondents.
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EY. (April 16, 2024). Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY. "Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024." Chart. April 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY. (2024). Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY. "Areas in Which Business-to-business-to-consumer (B2b2c) Chief Marketing Officers (Cmos) at Financial Services Companies Would like Their Firms to Invest More in The United States as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Apr 2024, /statistics/1493838/investment-priorities-b2b2c-companies-united-states/
EY, Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1493838/investment-priorities-b2b2c-companies-united-states/ (last visited August 01, 2026)
Areas in which business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies would like their firms to invest more in the United States as of April 2024 [Graph], EY, April 16, 2024. [Online]. Available: /statistics/1493838/investment-priorities-b2b2c-companies-united-states/
