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Levels of business adoption of artificial intelligence (AI) according to CEOs and CMOs worldwide as of November 2023, by share

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Sources

Release date

February 2024

Region

Worldwide

Survey time period

October to November 2023

Number of respondents

1,247 respondents

Special properties

C-suite executives

Citation formats

Business adoption levels of AI globally according to CEOs & CMOs 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 25, 2026

According to a global 2023 survey, ** percent of company CEOs were planning to explore options for the adoption of artificial intelligence (AI) in the future, as opposed to ** percent of CMOs stating the same. An equal amount of CEOs and CMOs - ** percent - were planning to adopt AI immediately but only across some business units/operations.

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The role of CMOs in the U.S.Advertising in the United StatesPublic relations in the United StatesInclusion and diversity in advertising and marketing in the United StatesMarketing personalization in the United States
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