Topic: Virtual event marketing

Virtual event marketing - statistics & facts

Virtual events have been donating a lifeline for companies and individuals in a world upended by the COVID-19 pandemic. In 2020, the market size of the global meetings, incentives, conferences, and exhibitions (MICE) industry was estimated at approximately one trillion U.S. dollars. Companies worldwide have been exploring digital experiences to engage consumers and audiences weathering COVID-19’s impact on business. Almost half of marketers surveyed worldwide in 2021 said their workplace an digital engagement strategies completely changed following the COVID-19 outbreak.

Global exhibition market value
**bn USD

Share of virtual marketing events projected worldwide in 2022
**%

Top virtual conference platform worldwide
Zoom

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Current statistics on this topic

Marketing

Reasons for investing in hybrid marketing experiences worldwide 2021

Traditional marketing

Change in spending on corporate marketing events in the U.S. 2023

Online marketing

Leading virtual offerings for B2B marketer events U.S. & Canada 2022

Overview

Global exhibition market value 2017-2026
Global exhibition market value 2017-2026
Market size of the exhibition industry worldwide from 2017 to 2021, with forecast until 2026 (in billion U.S. dollars)
Type of trade shows projected in selected countries worldwide 2021
Type of trade shows projected in selected countries worldwide 2021
Distribution of trade shows projected in selected countries worldwide in 2021, by type
Marketing events worldwide 2020-2022, by type
Marketing events worldwide 2020-2022, by type
Distribution of marketing events worldwide in 2020 and 2022, by type
Changes in marketing strategies after COVID-19 pandemic worldwide
Changes in marketing strategies after COVID-19 pandemic worldwide
Changes in marketing strategies after the COVID-19 pandemic according to marketers worldwide as of June 2021
Leading channels used by B2B content marketers worldwide 2024
Leading channels used by B2B content marketers worldwide 2024
Leading channels used by business-to-business (B2B) content marketers worldwide as of August 2024
New B2B marketing tactics to be used in the U.S. 2023
New B2B marketing tactics to be used in the U.S. 2023
New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2023

Online and hybrid events

Change of online event budgets worldwide in 2021
Change of online event budgets worldwide in 2021
Expected change in online event budgets worldwide in 2021
Main reasons companies worldwide run online events 2020
Main reasons companies worldwide run online events 2020
Leading reasons companies worldwide ran online events in 2020
Preference towards in-person vs. virtual version of hybrid events worldwide 2021
Preference towards in-person vs. virtual version of hybrid events worldwide 2021
Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021
Reasons for investing in hybrid marketing experiences worldwide 2021
Reasons for investing in hybrid marketing experiences worldwide 2021
Reasons for investing in hybrid (physical and digital) marketing experiences according to executives worldwide as of April 2021
Leading barriers to hybrid event success worldwide 2021
Leading barriers to hybrid event success worldwide 2021
Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021
Leading virtual offerings for B2B marketer events U.S. & Canada 2022
Leading virtual offerings for B2B marketer events U.S. & Canada 2022
Most important virtual offerings for events of B2B vendors and providers in the United States and Canada in 2022
Marketers charging attendance fees for virtual events U.S. and UK 2021
Marketers charging attendance fees for virtual events U.S. and UK 2021
Share of marketers charging attendance fees for their virtual events in the United States and the United Kingdom as of August 2021

Digital tools and tech

Favorite digital activities of event visitors in the global exhibition industry 2020
Favorite digital activities of event visitors in the global exhibition industry 2020
Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020
Role of webinars in marketing activities worldwide 2020
Role of webinars in marketing activities worldwide 2020
Role of webinars in marketing activities worldwide in 2020
Leading digital consumer engagement tactics worldwide 2022
Leading digital consumer engagement tactics worldwide 2022
Leading digital consumer engagement tactics according to marketers worldwide as of June 2022
Video calling technologies used for virtual experiences 2020
Video calling technologies used for virtual experiences 2020
Leading video calling platforms used for virtual experiences in 2020

Marketer and attendee perspectives

Main methods for measuring effectiveness of online events worldwide 2020
Main methods for measuring effectiveness of online events worldwide 2020
Leading methods for measuring effectiveness of online events worldwide in 2020
Main financial challenges in the global business event industry September 2021
Main financial challenges in the global business event industry September 2021
Main financial challenges among business event planners and suppliers worldwide as of September 2021
B2B online event fatigue worldwide 2021
B2B online event fatigue worldwide 2021
Share of buyers with online event fatigue according to B2B tech marketers in May 2021
Top benefits of virtual events according to marketers in the U.S. and UK 2021
Top benefits of virtual events according to marketers in the U.S. and UK 2021
Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021
Top goals of virtual events according to marketers U.S. & UK 2021
Top goals of virtual events according to marketers U.S. & UK 2021
Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021
Leading content experiences B2B marketers want at events U.S. & Canada 2022
Leading content experiences B2B marketers want at events U.S. & Canada 2022
Leading content experiences that B2B vendors and planners would like event organizers to offer in the United States and Canada in 2022
Virtual event sessions with most impact on attendee buying decisions U.S. & UK 2021
Virtual event sessions with most impact on attendee buying decisions U.S. & UK 2021
Virtual event session types with the largest impact on buying decisions of attendees in the United States and the United Kingdom as of September 2021

Global exhibition market value
**bn USD

Share of virtual marketing events projected worldwide in 2022
**%

Top virtual conference platform worldwide
Zoom

Key figures

The most important key figures provide you with a compact summary of the topic of "Virtual event marketing" and take you straight to the corresponding statistics.

- Share of trade shows being organized as virtual events worldwide
- **%
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Detailed statistics
Type of trade shows projected in selected countries worldwide 2021
- Share of trade shows being organized as hybrid events worldwide
- **%
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Detailed statistics
Type of trade shows projected in selected countries worldwide 2021
- Share of U.S. marketers planning to increase virtual event spending
- *%
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Detailed statistics
Change in spending on corporate marketing events in the U.S. 2023

- Top virtual event format
- Webinars
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Detailed statistics
Favorite digital activities of event visitors in the global exhibition industry 2020
- Share of companies deeming webinars critical to their marketing plan
- **%
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Detailed statistics
Role of webinars in marketing activities worldwide 2020
- Share of companies using livestream video as digital engagement tactic
- **%
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Detailed statistics
Leading digital consumer engagement tactics worldwide 2022

- Top challenge of hybrid events
- Pricing
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Detailed statistics
Main financial challenges in the global business event industry September 2021
- Top obstacle to hybrid event success
- Making physical and digital experience equally good
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Detailed statistics
Leading barriers to hybrid event success worldwide 2021
- Share of marketers preferring in-person over virtual version of hybrid events
- **%
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Detailed statistics
Preference towards in-person vs. virtual version of hybrid events worldwide 2021
- Share of workers preferring remote engagement
- 48.4%
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Detailed statistics
Global importance of remote work for future employment 2021

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Virtual event marketing - statistics & facts

Key insights