In 2025, the marketing spending on offline channels in the United States amounted to approximately billion U.S. dollars, up ** percent from *** billion dollars in the previous year. According to the same source, experiential, sponsorship and shopper marketing were among the forecast fastest-growing offline marketing channels in the U.S. in 2025.
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Winterberry Group. (January 30, 2026). Marketing spending on offline channels in the United States from 2022 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1028853/offline-media-ad-spend-us/
Winterberry Group. "Marketing spending on offline channels in the United States from 2022 to 2025 (in billion U.S. dollars)." Chart. January 30, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1028853/offline-media-ad-spend-us/
Winterberry Group. (2026). Marketing spending on offline channels in the United States from 2022 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1028853/offline-media-ad-spend-us/
Winterberry Group. "Marketing Spending on Offline Channels in The United States from 2022 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2026, /statistics/1028853/offline-media-ad-spend-us/
Winterberry Group, Marketing spending on offline channels in the United States from 2022 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1028853/offline-media-ad-spend-us/ (last visited July 16, 2026)
Marketing spending on offline channels in the United States from 2022 to 2025 (in billion U.S. dollars) [Graph], Winterberry Group, January 30, 2026. [Online]. Available: /statistics/1028853/offline-media-ad-spend-us/
