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Percentage of chief executive officers (CEOs) aware that chief marketing officers (CMOs) had the shortest tenure in the C-suite in the United States from 2021 to 2025

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Source

Release date

March 2025

Region

United States

Survey time period

June 2021, December 2021 to March 2022, September to October 2023, and January 2025

Number of respondents

150*

Special properties

among CEOs from top corporations in the U.S.

Supplementary notes

* Number of respondents in 2025. Data preceding 2025 retrieved from earlier releases. No data available for 2024.

The source does not specify the survey type.

Citation formats

Share of CEOs aware that CMOs had the C-suite's shortest tenure in the U.S. 2021-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 1, 2025

In 2025, approximately ** percent of chief executive officers (CEOs) surveyed in the United States reported being aware that chief marketing officers (CMOs) had the shortest tenure in the C-suite. In the previous year, the share stood at ** percent. According to the same study, U.S. CEOs expected marketing to help them generate new customers, retain existing ones, and drive revenue growth.

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Topics

Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
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