Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023
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Yes, on the whole
No, on the whole
Not at all
Unsure
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The source does not specify the survey type.
Survey conducted in eight countries in North America, Europe, and Asia.
Due to rounding, not all bar segments add up to 100 percent.
Citation formats
Expected effects of generative AI among CMOs in North America, Europe & Asia 2023
During an April 2023 survey among chief marketing officers (CMOs) in North America, Europe, and Asia, ** percent of respondents said they thought the development of generative artificial intelligence (AI) in marketing would make some tasks less dangerous. The same number of respondents stated that the development of generative AI would increase their innovation ability.
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BCG. (June 15, 2023). Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1400603/expected-effects-generative-ai-marketing/
BCG. "Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023." Chart. June 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1400603/expected-effects-generative-ai-marketing/
BCG. (2023). Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1400603/expected-effects-generative-ai-marketing/
BCG. "Leading Workplace Effects of Generative Artificial Intelligence (Ai) Expected by Chief Marketing Officers (Cmos) in North America, Europe, and Asia as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2023, /statistics/1400603/expected-effects-generative-ai-marketing/
BCG, Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1400603/expected-effects-generative-ai-marketing/ (last visited July 15, 2026)
Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph], BCG, June 15, 2023. [Online]. Available: /statistics/1400603/expected-effects-generative-ai-marketing/
