among CMOs at B2C and B2B organizations in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, Spain, the United Kingdom, and the United States
Supplementary notes
The source does not specify the survey type. Multiple answers were possible.
Citation formats
Most challenging media transformations according to CMOs worldwide 2025
During an October 2025 survey of chief marketing officers (CMOs) across 14 countries, around ** percent of respondents listed the lack of transparency/visibility from Walled Gardens among the media transformation challenges they expected to face. Integrating emerging tech solutions and balancing investments between brand and performance followed, selected by ** and ** percent of participating CMOs, respectively.
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Dentsu. (January 26, 2026). Aspects of media transformation that chief marketing officers (CMOs) expected to be the most challenging worldwide as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1427093/media-transformation-challenges-cmo-canada-us/
Dentsu. "Aspects of media transformation that chief marketing officers (CMOs) expected to be the most challenging worldwide as of October 2025." Chart. January 26, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1427093/media-transformation-challenges-cmo-canada-us/
Dentsu. (2026). Aspects of media transformation that chief marketing officers (CMOs) expected to be the most challenging worldwide as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1427093/media-transformation-challenges-cmo-canada-us/
Dentsu. "Aspects of Media Transformation That Chief Marketing Officers (Cmos) Expected to Be The Most Challenging Worldwide as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2026, /statistics/1427093/media-transformation-challenges-cmo-canada-us/
Dentsu, Aspects of media transformation that chief marketing officers (CMOs) expected to be the most challenging worldwide as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/1427093/media-transformation-challenges-cmo-canada-us/ (last visited July 19, 2026)
Aspects of media transformation that chief marketing officers (CMOs) expected to be the most challenging worldwide as of October 2025 [Graph], Dentsu, January 26, 2026. [Online]. Available: /statistics/1427093/media-transformation-challenges-cmo-canada-us/
