Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024
Characteristic
Highly critical
Moderately critical
Least critical
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During a survey among business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States published in April 2024, around ** percent said brand management was a highly critical aspect of the CMO role. Additionally, ** percent mentioned customer experience (CX).
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EY. (April 16, 2024). Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/
EY. "Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024." Chart. April 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/
EY. (2024). Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/
EY. "Most Important Aspects of The Cmo Role According to Business-to-business-to-consumer (B2b2c) Chief Marketing Officers (Cmos) at Financial Services Companies in The United States as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Apr 2024, /statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/
EY, Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/ (last visited July 15, 2026)
Most important aspects of the CMO role according to business-to-business-to-consumer (B2B2C) chief marketing officers (CMOs) at financial services companies in the United States as of April 2024 [Graph], EY, April 16, 2024. [Online]. Available: /statistics/1491069/important-cmo-role-aspects-b2b2c-united-states/
