According to the results of a global survey, loyalty program decision-makers dedicated over ** percent of their marketing budget to loyalty program management and CRM in 2026. The share increased from **** percent in 2025.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Antavo. (February 26, 2026). Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2022 to 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo. "Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2022 to 2026." Chart. February 26, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo. (2026). Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2022 to 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo. "Share of Marketing Budget Dedicated to Loyalty Program Management and Crm According to Marketing and Loyalty Professionals Worldwide from 2022 to 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2026, /statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo, Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2022 to 2026 ÌÇÐÄÆƽâ°æ, /statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/ (last visited July 30, 2026)
Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2022 to 2026 [Graph], Antavo, February 26, 2026. [Online]. Available: /statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
