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Leading challenges according to chief marketing officers (CMOs) of for-profit companies in the United States as of August 2023

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Sources

Release date

October 2023

Region

United States

Survey time period

July and August 2023

Number of respondents

316 respondents

Special properties

among marketing leaders at for-profit U.S. companies, 95.6% of whom were VP-level and above

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

Citation formats

Leading challenges according to CMOs of for-profit companies in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 8, 2023

As of August 2023, approximately ** percent of chief marketing officers (CMOs) surveyed in the United States listed demonstrating the impact of marketing actions on financial outcomes among the challenges they faced by marketing leadership. Communicating the role of the brand in business decisions and focusing data and analytics on the most important marketing problems followed, mentioned by around ** and ** percent of respondents, respectively.

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Statistics on " Marketing in the United States "

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Other statistics that may interest you Marketing in the United States

Overview

8

Diversity, equity, and inclusion

5

Social media & mobile

8

Artificial intelligence

5

Challenges

3

CMOs

4

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Topics

Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
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