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Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023

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Sources

Release date

May 2023

Region

North America, Europe

Survey time period

March and April 2023

Special properties

among CMOs and marketing leaders, vast majority working for companies with revenue of more than one billion U.S. dollars

Citation formats

Share of CMOs who want to increase vs. decrease digital ad spend 2023, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, May 22, 2023

During a survey carried out among chief marketing officers (CMOs) and marketing leaders from North America as well as Northern and Western Europe, ** percent of respondents stated they were planning to increase their retail media networks spending in 2023. On the other hand, ** percent were planning to decrease it.

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Statistics on " The role of chief marketing officers (CMOs) in the United States "

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Topics

The role of CMOs in the U.S.Advertising in the United StatesPublic relations in the United StatesInclusion and diversity in advertising and marketing in the United StatesMarketing personalization in the United States
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