Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023
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During an April 2023 survey among chief marketing officers (CMOs) in North America, Europe, and Asia, ** percent of respondents stated they felt optimistic when thinking of the consequences of generative artificial intelligence (AI) on their work in the following years. This was followed by ** percent of respondents saying they felt confident, while ** percent reported curiosity.
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BCG. (June 15, 2023). Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG. "Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023." Chart. June 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG. (2023). Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG. "Feelings towards The Future Impact of Generative Artificial Intelligence (Ai) among Chief Marketing Officers (Cmos) in North America, Europe, and Asia as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2023, /statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
BCG, Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1400019/perceived-future-impact-generative-ai-in-marketing/ (last visited July 16, 2026)
Feelings towards the future impact of generative artificial intelligence (AI) among chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph], BCG, June 15, 2023. [Online]. Available: /statistics/1400019/perceived-future-impact-generative-ai-in-marketing/
