Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States as of January 2026, by economic sector
Characteristic
Share
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆÆ½â°æ Account for unlimited access
An early 2026 survey among marketing leaders at for-profit companies in the United States revealed that business-to-consumer (B2C) product companies allocated, on average, percent of their marketing budgets to social media marketing. The average share among business-to-business (B2B) product brands stood below **Ìý±è±ð°ù³¦±ð²Ô³Ù.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
The CMO Survey. (March 31, 2026). Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States as of January 2026, by economic sector [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1223708/social-media-marketing-budget-share-sector-usa/
The CMO Survey. "Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States as of January 2026, by economic sector." Chart. March 31, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1223708/social-media-marketing-budget-share-sector-usa/
The CMO Survey. (2026). Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States as of January 2026, by economic sector. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1223708/social-media-marketing-budget-share-sector-usa/
The CMO Survey. "Percentage of Marketing Budgets Allocated to Social Media Marketing According to Chief Marketing Officers (Cmos) in The United States as of January 2026, by Economic Sector." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Mar 2026, /statistics/1223708/social-media-marketing-budget-share-sector-usa/
The CMO Survey, Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States as of January 2026, by economic sector ÌÇÐÄÆÆ½â°æ, /statistics/1223708/social-media-marketing-budget-share-sector-usa/ (last visited July 24, 2026)
Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States as of January 2026, by economic sector [Graph], The CMO Survey, March 31, 2026. [Online]. Available: /statistics/1223708/social-media-marketing-budget-share-sector-usa/