Most purchase-inducing brand message types 2026| ��ƽ��

Brand message types most likely to trigger a purchase according to online shoppers in Australia, the United Kingdom, and the United States as of February 2026

Characteristic	Less likely to purchase	No impact	More likely to purchase
Sales alerts for desired items	3%	12%	85%
Back-in-stock notifications	4%	16%	81%
Loyalty point reminders	3%	20%	77%
Product recommendations based on customer data	5%	27%	68%
Refill reminders	7%	29%	64%
Welcome message with brand introduction	7%	31%	62%
Abandonment messages	7%	31%	62%

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Sources

Release date

June 2026

More information

Region

Australia, United Kingdom, United States

Survey time period

February 23, 2026

Number of respondents

1,050 respondents

Age group

18-79 years

Special properties

among adults who have shopped online and opted in to at least one email or text message marketing communication from brands during the three months preceding the survey

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 are due to rounding.

The source does not specify the number of respondents per country.

Citation formats

During a 2026 survey among online shoppers in Australia, the United Kingdom, and the United States, over 80 percent of respondents said they were more likely to purchase when they received brand messages with sales alerts for desired items and back-in-stock notifications. Nearly 40 percent of the participants stated that welcome messages with brand introduction and abandonment messages reminding them about items they meant to buy either had no impact or made them less likely to purchase from the senders.