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Weekly brand message volume considered excessive by consumers in English-speaking markets worldwide as of November 2025

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Sources

Release date

February 2026

Region

Australia, Canada, New Zealand, United Kingdom, United States

Survey time period

October and November 2025

Number of respondents

6,192 respondents

Age group

18-79 years

Special properties

among consumers who engaged personally with a brand's marketing SMS messages or emails during the two years preceding the survey

Method of interview

Online panel

Citation formats

Weekly brand message volume considered excessive by consumers worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 24, 2026

During a late 2025 survey fielded in the United States, Canada, the United Kingdom, Australia, and New Zealand, ** percent of consumers said that brands' emails and/or SMSs being sent three or four times a week was too much. A further ** percent selected a one-to-two brand messages per week frequency as excessive. According to the same study, event sign-ups ranked among the leading formats marketers used to attract marketing messages' subscribers.

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