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Circumstances under which customers expected better personalization worldwide in 2023

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Source

Release date

September 2023

Region

Worldwide

Survey time period

May 3 to July 14, 2023

Number of respondents

11,000 consumers and 3,300 business buyers

Special properties

consumers who switched brands in the past year

Citation formats

Circumstances under which consumers expected better personalization worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 28, 2023

In 2023, around three-quarters of surveyed global customers expressed their expectation for improved personalization when sharing more personal data with businesses. Moreover, ** percent indicated their anticipation of a more personalized experience as technology advances, and ** percent expected the same when increasing their spending.

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