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Leading ways how consumers provided brands with feedback about a bad experience worldwide in 2021 and 2024

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Sources

Release date

November 2024

Region

Worldwide

Survey time period

2021 and 2024

Number of respondents

23,730**

Special properties

among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.

Method of interview

Online survey

Supplementary notes

* ÌÇÐÄÆƽâ°æ calculated 2021 figures based on the source's data.

** Number of respondents in 2024.

The source does not specify the age of the respondents or the number of respondents per surveyed territory.

Multiple answers were possible.

Citation formats

Top ways how consumers reported bad experiences to brands worldwide 2021-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 14, 2024

During a 2024 global survey, approximately ** percent of responding consumers reported telling their friends or family about a bad experience with a brand, while ** percent sent feedback directly to the company. Three years earlier, those shares stood at about ** and ** percent, respectively. Meanwhile, the share of respondents who said they did not tell anyone about the bad experience rose from less than ** percent in 2021 to ** percent in 2024.

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