among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Method of interview
Online survey
Supplementary notes
* ÌÇÐÄÆƽâ°æ calculated the figure based on the source's data.
The source does not specify the age of the respondents or the number of respondents per surveyed territory.
Citation formats
Share of consumers trusting brands generally to use AI responsibly worldwide Q3 2024
During a 2024 global survey, a little more than * – or ** percent – of responding consumers said they trusted brands generally to use artificial intelligence (AI) responsibly.
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ÌÇÐÄÆƽâ°æ. (November 14, 2024). Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1536451/consumers-trust-brands-using-ai/
ÌÇÐÄÆƽâ°æ. "Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024." Chart. November 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1536451/consumers-trust-brands-using-ai/
ÌÇÐÄÆƽâ°æ. (2024). Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1536451/consumers-trust-brands-using-ai/
ÌÇÐÄÆƽâ°æ. "Percentage of Consumers Trusting Brands Generally to Use Artificial Intelligence (Ai) Responsibly Worldwide as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2024, /statistics/1536451/consumers-trust-brands-using-ai/
ÌÇÐÄÆƽâ°æ, Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1536451/consumers-trust-brands-using-ai/ (last visited July 15, 2026)
Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024 [Graph], ÌÇÐÄÆƽâ°æ, November 14, 2024. [Online]. Available: /statistics/1536451/consumers-trust-brands-using-ai/
