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Areas in which marketing decision-makers saw the greatest benefits of improving marketing data quality worldwide as of January 2023

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Source

Release date

February 2023

Region

Worldwide

Survey time period

January 16 to 22, 2023

Number of respondents

374 respondents

Special properties

among marketing decision-makers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Areas where global marketers saw the greatest benefits of improving data quality 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 17, 2023

During a January 2023 global survey among marketing decision-makers, ** percent said customer experience benefitted the most from improving marketing data quality. Around ** percent of respondents mentioned engagement, while ** percent cited lead generation.

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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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