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Leading attributes of loyalty programs according to adults in the United States as of October 2025

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Source

Release date

January 2026

Region

United States

Survey time period

September and October 2025

Number of respondents

5,564 respondents

Age group

18 years and older

Special properties

among loyalty program members; "important" and "very important" answers only

Method of interview

Online survey

Citation formats

Leading attributes of loyalty programs according to adults in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 2, 2026

As of October 2025, approximately ** percent of adult members of loyalty programs surveyed across the United States said efficient and enjoyable digital experiences constituted either an important or very important attribute of a brand's loyalty program. Around ** percent of respondents cited contributing to missions and causes, while ** percent mentioned opportunities to participate in community member events.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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