Personalized features driving brand loyalty 2026| ��ƽ��

Leading personalized experiences making online consumers more likely to continue shopping with a brand in Australia, the United Kingdom, and the United States as of February 2026

Characteristic	Share of respondents
Likely to continue shopping with a brand when it provides personalized experiences	93%
Likely to continue shopping with a brand when it remembers their preferences	53%
Likely to continue shopping with a brand when it makes relevant product suggestions	53%
Likely to continue shopping with a brand when it remembers past interactions (purchases, browsing, etc.)	47%
Likely to continue shopping with a brand when it anticipates needs	39%
Likely to continue shopping with a brand when it sends messages at times that work well for them	32%

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Release date

June 2026

More information

Region

Australia, United Kingdom, United States

Survey time period

February 23, 2026

Number of respondents

1,050 respondents

Age group

18-79 years

Special properties

among adults who have shopped online and opted in to at least one email or text message marketing communication from brands during the three months preceding the survey

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

The source does not specify the number of respondents per country.

Citation formats

Approximately 93 percent of online shoppers surveyed in Australia, the United Kingdom, and the United States in February 2026 reported being likely to continue shopping with a brand when it provides personalized experiences. Remembering customers' preferences and making relevant product suggestions also drove the respondents' brand loyalty, each cited by 53 percent of respondents.