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Consumer attitudes towards personalization and customer experience offered by a company worldwide in 2020 and 2022

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Source

Release date

May 2022

Region

Worldwide

Survey time period

December 8, 2021 to February 1, 2022

Number of respondents

13,020 consumers

Age group

10-58 years

Citation formats

Consumer attitudes towards personalization & customer experience worldwide 2020-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 28, 2023

The importance of the shopping experience and consumers' expectation of personalized service from companies have risen in recent years. In 2022, almost **** (** percent) of consumers expected companies to comprehend their individual shopping requirements and expectations, in contrast to of respondents expressing the same sentiment in 2020. During this two-year period, respondents anticipating personalized offers increased from ** percent to ** percent. Furthermore, the enhanced personalization and improved user experience have, in turn, reduced the number of shoppers who feel like they are mere statistics for companies.

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