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Leading characteristics of a great customer experience (CX) according to adults in the United States and selected countries in Western Europe as of September 2021

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Source

Release date

January 2022

Region

France, Germany, United Kingdom, United States

Survey time period

September 2021

Number of respondents

3,857 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "What makes a great customer experience?"
Multiple answers were possible.

The source does not specify the type of the survey.

Citation formats

Top features of a great CX according to adults in the U.S. and Western Europe 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 17, 2023
During a survey conducted in France, Germany, the United Kingdom, and the United States in September 2021, more than half – ** percent – of responding adults said a friendly and helpful approach made a great customer experience (CX). Affordable prices and quickly answered questions followed, mentioned by ** and ** percent of respondents, respectively. Over half of the interviewees agreed with paying more for a great CX.
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