As of October 2025, approximately ** percent of Gen Z (aged 18 to 28) members of loyalty programs surveyed across the United States reported redeeming their points or rewards in their preferred brand's loyalty program either regularly or as soon as they reach the minimum threshold. Among responding baby boomers, that share stood at ** percent.
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Deloitte. (January 12, 2026). Frequency of redemption of points/rewards in preferred brands' loyalty programs among adults in the United States as of October 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1662369/loyalty-programs-redemption-frequency-generation-united-states/
Deloitte. "Frequency of redemption of points/rewards in preferred brands' loyalty programs among adults in the United States as of October 2025, by generation." Chart. January 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1662369/loyalty-programs-redemption-frequency-generation-united-states/
Deloitte. (2026). Frequency of redemption of points/rewards in preferred brands' loyalty programs among adults in the United States as of October 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1662369/loyalty-programs-redemption-frequency-generation-united-states/
Deloitte. "Frequency of Redemption of Points/Rewards in Preferred Brands' Loyalty Programs among Adults in The United States as of October 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2026, /statistics/1662369/loyalty-programs-redemption-frequency-generation-united-states/
Deloitte, Frequency of redemption of points/rewards in preferred brands' loyalty programs among adults in the United States as of October 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1662369/loyalty-programs-redemption-frequency-generation-united-states/ (last visited July 15, 2026)
Frequency of redemption of points/rewards in preferred brands' loyalty programs among adults in the United States as of October 2025, by generation [Graph], Deloitte, January 12, 2026. [Online]. Available: /statistics/1662369/loyalty-programs-redemption-frequency-generation-united-states/
