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Share of consumers who said they were likely to stop using a brand if it did not personalize their customer experience in selected countries worldwide as of January 2022

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Sources

Release date

March 2022

Region

Worldwide

Survey time period

December 2021 and January 2022

Number of respondents

4,500 respondents

Method of interview

Online survey

Supplementary notes

Percentage points exceeding or missing to 100 percent are probably due to rounding.

Citation formats

Influence of marketing personalization on consumer loyalty worldwide 2022, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 19, 2022

According to a survey conducted in December 2021 and January 2022, ** percent of responding consumers from Singapore said they were "definitely likely" or "somewhat likely" to stop using a brand if it did not personalize their customer experience. That was the highest share among the 12 countries surveyed. Brazil and Colombia followed with ** percent and ** percent, respectively.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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