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Leading loyalty drivers among consumers in the United States (U.S.) in 3rd quarter 2023, by age

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Source

Release date

April 2024

Region

United States

Survey time period

Q3 2023

Number of respondents

28,400*

Age group

18 years and older

Special properties

respondents were asked to choose two drivers

Supplementary notes

* The survey was carried out among 28,400 respondents from 26 countries. A separate number for the United States was not provided.

Citation formats

Drivers of customer loyalty in the U.S. 2023, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 30, 2024

The graph provides information on the factors which influenced brand loyalty in the United States as of the third quarter of 2023 by consumer's age. During a survey, ** percent of respondents aged 18 to 34 stated that it was very or somewhat important for them that the brand or company offered lower prices.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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