Consumers were surveyed in Australia, the Benelux Region, Denmark, France, Germany, Japan, New Zealand, Spain, Sweden, the United Kingdom, and the United States.
The source does not specify the survey type.
Multiple answers were possible.
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Favorite types of brand messaging among consumers worldwide 2023
As of November 2023, approximately ** percent of consumers surveyed worldwide reported favoring a brand's messaging that provided a consistent user experience regardless of where they interacted with it. Rewarding customers for their loyalty and using their data in a way that made them feel comfortable tied in second, both mentioned by ** percent of respondents.
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Marigold. (January 12, 2024). Favorite types of brand messaging among consumers worldwide as of November 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1368955/favorite-brand-messaging-consumers/
Marigold. "Favorite types of brand messaging among consumers worldwide as of November 2023." Chart. January 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1368955/favorite-brand-messaging-consumers/
Marigold. (2024). Favorite types of brand messaging among consumers worldwide as of November 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1368955/favorite-brand-messaging-consumers/
Marigold. "Favorite Types of Brand Messaging among Consumers Worldwide as of November 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2024, /statistics/1368955/favorite-brand-messaging-consumers/
Marigold, Favorite types of brand messaging among consumers worldwide as of November 2023 ÌÇÐÄÆƽâ°æ, /statistics/1368955/favorite-brand-messaging-consumers/ (last visited July 22, 2026)
Favorite types of brand messaging among consumers worldwide as of November 2023 [Graph], Marigold, January 12, 2024. [Online]. Available: /statistics/1368955/favorite-brand-messaging-consumers/
