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Leading formats marketers used to attract marketing messages' subscribers in English-speaking markets worldwide as of November 2025

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Sources

Release date

February 2026

Region

Australia, Canada, New Zealand, United Kingdom, United States

Survey time period

October and November 2025

Number of respondents

2,057 respondents

Special properties

among marketers working with email or SMS list growth, audience targeting, deliverability, customer retention, and/or omnichannel strategy

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

Citation formats

Leading formats to attract brand messages' subscribers worldwide as of 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 24, 2026

During a late 2025 survey fielded in the United States, Canada, the United Kingdom, Australia, and New Zealand, approximately ** percent of responding marketers reported using contact forms to attract subscribers. Lead ads on social platforms and event sign-ups followed, cited by 44 and 43 percent of the participants, respectively. According to the same study, a clear privacy statement ranked among the leading factors making consumers feel safe to opt-in to receive brands' marketing messages.

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