Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income
Characteristic
Share of respondents
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During an April 2024 survey, ** percent of respondents with an annual household income of * to * British pounds from the United Kingdom stated they were concerned about targeted or personalized digital advertising based on their online activity. UK average stood at ** percent.
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1549540/concern-personalized-targeted-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income." Chart. December 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1549540/concern-personalized-targeted-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK). (2024). Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1549540/concern-personalized-targeted-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of Adults Concerned about Targeted or Personalized Digital Advertising Based on Their Online Activity in The United Kingdom (Uk) as of April 2024, by Annual Household Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2024, /statistics/1549540/concern-personalized-targeted-ads-income-uk/
Department for Digital, Culture, Media and Sport (UK), Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income ÌÇÐÄÆƽâ°æ, /statistics/1549540/concern-personalized-targeted-ads-income-uk/ (last visited July 20, 2026)
Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by annual household income [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1549540/concern-personalized-targeted-ads-income-uk/
