Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023
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In a 2023 survey conducted among marketing and customer experience professionals in Australia and New Zealand regarding their attitudes toward breakthrough technologies such as generative artificial intelligence (GenAI) on online shopping interactions between brands and consumers, around ** percent of respondents indicated they believe AI had the potential to help brands identify new audiences and customer journeys. Sentiment toward GenAI's potential to improve brand interactions was overall very positive among marketers and customer experience professionals surveyed.
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Adobe. (June 27, 2023). Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe. "Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023." Chart. June 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe. (2023). Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe. "Marketing and Customer Experience Professional Attitudes toward The Potential of Generative Artificial Intelligence (Genai) in Online Shopping Interactions in Australia and New Zealand as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jun 2023, /statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe, Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/ (last visited August 03, 2026)
Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023 [Graph], Adobe, June 27, 2023. [Online]. Available: /statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
